We are a small British company dedicated to making cycling fun for children. We believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many children's bikes on the market weigh nearly as much as the child!
So we set about re-designing the kids' bike, sourcing a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight.
We sell bikes through independent bike stores throughout UK and Ireland, and increasingly in South Africa, Hong Kong and Germany.
The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.
Our environment is an important factor in all the decisions we make as a business, from recycled packaging to the green electricity we use in the warehouse and the office. We have plans to buy-back old Frog bikes, re-condition them and send them to developing countries – watch this space. Anything to keep old bikes out of land-fill!
Although still in our first year, we've been delighted to be named as Finalists in both the National Business Awards as New Business of the Year, and in the BikeBiz Awards for Cycling Brand of the year. Thanks to everyone for their support.